The Jellycat family goes back to the dawn of time. Right back to the birth of the very first potato. In the beginning they were more of a tribe; a wild crew, bursting with fun and always, always ready to play. They were also extremely curious about us, especially the cats (that’s why they have those enormous eyes). During the ancient Egyptian empire, around 1900 BC, the cats decided to introduce themselves and quickly formed a deep bond with the humans. The ancient Egyptians adored the warmth, playfulness and amusement that the cats brought into their homes. It filled them with joy. They even made statues of the cats to honour them, some of which can still be found in museums today. As a result, the cats became sophisticated, wise and the natural leaders of the Jellycat tribe. They invited the Amuseables’ tribe to join them to become one big family. With each new generation, a single cat was crowned with a special Jelly hat - their symbol of joy. It reminded the family to treasure their playful natures and always share joy with others. The number nine is special to cats, so in 1999, the ninth generation of cat opened the Jellycat Studios in London, to share joy with the whole world through toys, accessories, books, music, films and social media. The ninth cat is called Jack Jellycat. He is touring the world this year to tell this story and celebrate 25 years of Jellycat Studios.